Ipsos
iris
Measuring internet
use across the UK
Ipsos iris is the official source for Online Audience Measurement in the UK from January 2021.
Developed by Ipsos in partnership with UKOM (the governing body for UK Online Measurement), the Ipsos iris Research Panel provides a clear and reliable view of how people aged 15 and over across the UK use the internet.
By bringing together a community of 10,000 people, Ipsos iris measures how people interact with websites and apps across their devices – offering a complete picture of the UK’s digital landscape.
Our secure software runs quietly in the background, safely collecting information about apps and websites visited on smartphones, tablets, and computers – without affecting how those devices work or compromising privacy.
To join the Ipsos iris panel simply:
1
Answer a few questions to see if you’re eligible.
2
Download our app or software onto your smartphones, tablets and computers.
3
Fill in a short questionnaire giving us some information about you, your household and your internet activity.
Join now
If you’d like to become part of the Ipsos iris Research Panel but haven’t received an invitation from one of our partners – or haven’t yet completed our eligibility survey – simply click below to begin.
Need to know more?
Find out how the Ipsos iris Research Panel works and get answers to the most common questions before you join.
Ready to get started?
Follow our step-by-step installation guide to set up the software on your device.
What’s in
it for you?
We have over 250 different eGift cards in our rewards catalogue from top retailers as well as PayPal and Visa virtual debit card options for those aged 18 and over. Click on the link below to learn more.
