About Ipsos iris
Ipsos iris is the official UK Online Audience Measurement Research Panel run by Ipsos MORI and endorsed by UKOM. Ipsos iris consists of a large panel of 10,000 members who agree to take part in the research by installing software on their personal devices that allows Ipsos MORI to measure their internet activity.
Ipsos MORI is a specialist independent research agency based in the United Kingdom and part of the Ipsos worldwide group of research companies. We conduct market research in more than 80 countries around the world. If you'd like to learn more about us, please visit our website at https://www.ipsos.com/ipsos-mori/en-uk.
UKOM is where industry stakeholders come together to define and govern a UK industry standard for online audience measurement across PC, tablet and smartphone.
UKOM is equally co-owned by the Association of Online Publishers (AOP), the Internet Advertising Bureau (IAB) and the Incorporated Society of British Advertisers (ISBA). The Institute of Practitioners in Advertising (IPA) advises UKOM’s executive board. To find out more, visit their website at: https://ukom.uk.net/
About the Panel
The Ipsos iris research panel is made up of a cross section of the population who are representative of all internet users in the UK. In order to stay representative, the panel maintains a balance of people based on several classifications, including: age, gender, location and type of device. Everyone who agrees to take part in the Ipsos iris panel will need to fill out a questionnaire to see if they are eligible to join based on the current requirements.
Why is it needed?
The data collected from the Ipsos iris panel is aggregated together to build a total view of how people in the UK use the internet, what sites they visit most, what media they consume online and what social media platforms are most influential.
Who uses the information collected from the panel?
Ipsos MORI works with many partners in the Media and Online industry. The research carried out by Ipsos MORI is used by these partners to gain insights into how engaged people are with their websites and content and allows them to offer better value to the end user.
How do I join the panel?
Panel members are usually invited to join the Ipsos iris panel through one of our partner companies. However, if you would like to complete our survey to see if you are eligible to join, please contact the panel support team at email@example.com. Please be aware that you will only be eligible to join if you meet the demographic requirements currently needed on the panel.
How long do I need to stay on the panel?
You can remain on the panel for as long as you choose to participate. You may remove yourself from the panel at any time by clicking the unsubscribe button found at the bottom of the emails you receive from us. Alternatively, you can send an email to firstname.lastname@example.org to request removal and you will be removed from our panel database.
What is required from me as a member of the panel?
When you join the Ipsos iris panel, you will be required to install a piece of software on any devices that you use to access the internet and keep the software installed and running for as long as you are taking part. Then you just use those devices exactly as you would normally use them.
The software is very simple to install and we have a support team to help you if you have any problems. Once the software is successfully installed you won’t need to do anything, the software runs in the background and will have minimal effect on the device that it is running on.
Why should I participate?
As part of the Ipsos iris panel you become an important part of the official UK Online Audience Measurement Survey. The results of which help understand how the internet is used across the UK and helps guide the content and structure of many sites and apps. Also, all our panellists are part of a reward programme offering monthly rewards for taking part.
What is the incentive?
When you join the panel and install our software on the required devices you will receive a £10 Love2Shop eVoucher as soon as you complete your first month. Each month you remain on the panel, you will also receive a Love2Shop eVoucher, the value of this will be between £5 and £10 depending on the number of devices you have successfully installed. Love2Shop eVouchers can be redeemed in a variety of online stores including Argos and John Lewis.
We are in the process of upgrading our reward programme to be an online points based system giving you the same value of rewards, but with many more choices of how to redeem them, including receiving vouchers, buying goods directly from our online store or donating your points to charity. You will be moved across to our new system as soon as it is available.
For more details on the rewards programme, see the rewards page on this website.
When are incentives paid?
The welcome rewards are given once you complete the 3-step installation process and data is received for the month you join. This requires you to have completed the eligibility questionnaire, installed the relevant software on all your qualifying devices, and completed the short follow up questionnaire. Monthly rewards are given at the beginning of each month and are based on your participation during the previous month.
What if I go on holiday?
If you go abroad the app will continue to run if you have a smartphone with data and your data roaming is enabled, or if you connect to Wi-Fi.
If you don’t have a data roaming plan, you can switch off your data roaming to avoid incurring data roaming charges, and you may also want to switch our app off.
Can I refer a friend or family member?
We do sometimes offer an option to refer a friend or family member, however, we need to restrict the number of people in the same household to a maximum of 2. This is to ensure our panel is well balanced and fully represents the diverse nature of the UK population.
If you wish to refer someone you know then please contact the panel support team at email@example.com who can help you.
What if I want to leave the panel?
You can remain on the panel for as long as you choose to participate. You may remove yourself from the panel at any time by clicking the unsubscribe button found at the bottom of the emails you receive from us.
Alternatively, you can send an email to firstname.lastname@example.org to request removal and you will be removed from our Panel list.
You can also write to the address below:
Ipsos iris panel
You will need to follow uninstallation instructions found on this website to remove the app from your smartphone and other devices.
What will you do with my data?
What technology is used?
There are several elements to the software used on the Ipsos iris research panel.
All the software used is specifically designed for the purpose of market research. The software monitors internet access on the device that it is installed on and allows Ipsos MORI to build a picture of how people use the internet. None of the software used will ever capture any secure data such as passwords or bank details.
Ipsos iris blue is an app used on your main Android Smartphone and can be installed from the Google Play store just like any other app. Once installed, Ipsos iris blue will also install a VPN (Virtual Private Network). This is to allow Ipsos MORI to securely monitor the internet data on that device.
VPN: on iPhone and iPads we use a stand-alone VPN. The VPN only monitors internet data.
On secondary Android smartphones and any Android tablets we have an app called Ipsos iris orange which also uses a VPN to monitors internet data.
On PC/Mac we use software called Ipsos iris orange. This is installed alongside a browser extension on each browser on the computer to capture internet usage.
Installation instructions for all the software can be found on this website.
Will it cost me anything?
The software is free to install and can only be used by Ipsos iris panel members, however it does transmit small amounts of data to our servers each day (typically totalling between 3-6MB per month), so if you are using it on a device that has a mobile data plan and are not connected to your home Wi-Fi then this is likely to be covered in your data allowance, but if you do not have a mobile data plan it might incur a small cost. If this is a concern, please contact us and we may be able to restrict it to only send data over a Wi-Fi connection (depending on the device).
Will it slow down my device or drain the battery?
Because the software is required to run in the background continuously it will have a small impact on battery life, but it should only be a small percentage and on most devices it would not be noticeable.
What will the Ipsos iris app/software do?
The software will run in the background of your devices and monitor how you use them. It will monitor the websites you visit and apps you use on these devices, however, data on things you access in-app, for example the content of your messaging apps or any secure data such as bank details, will NOT be sent to us.
Can I install it on my work phone?
We do not expect you to install on work devices.
What is a VPN?
VPN stands for Virtual Private Network and it lets us measure your online usage of websites and apps you use from your devices in a secure way. The VPN is used on smartphone and tablets, not laptops/PCs.
How secure is the data transfer?
The data transfer uses a secure HTTPS connection. No personal details, such as bank details or passwords, will ever be captured by the software.
What if I don’t have an internet connection?
As this study is all about how people use the internet, if you don’t have an internet connection you will not be able to take part in the research.
Should I use my devices differently to the way I normally would?
You should continue to use your devices as you normally would. We do not want to influence your behaviour in any way so that we get the most accurate view of how people use the internet.
How many devices do I need to install on?
Because this is a research project on how people use the internet, we do ask you to install our software on all the devices that you use regularly to access the internet. We give rewards in the value of £5 -£10 per month depending on the number of devices.
Who can I contact if I have a problem?
I completed the online survey, what happens next?
After you complete the first online survey, you will be registered with the Ipsos iris panel. You will then receive an email with full instructions on how to install your main device. After you have installed your main device you will receive an email with the link to install on any other devices you have.
When the devices are installed properly you will then need to complete one final joining questionnaire to complete your registration. Once completed you are then a fully active panel member and will start providing data and earning rewards.
I want my child to join the panel
We will only be inviting children age 15 to join the panel and this can only be done via the parent. If you have a child age 15 and they would like to join, please contact us at email@example.com.